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El Ganso

Address 7 rue des Rosiers; 75004 Paris
by rue Ferdinand Duval
Neighbourhood 4th Arrondissement – Marais | See on map
Metro Saint-Paul [M1]
Website http://www.elganso.com/
Hours Mon-Sat 11-19. Sun 11:30-19:30

Forget Ralph Lauren and Tommy – for that Euro-prepster look, make a beeline straight for El Ganso. This family-owned Spanish brand has been championing the dapper prepster look since it was founded in Madrid back in 2004 and now has a shop in le Marais.

Straddling the vintage dandy and school uniform looks, the collections are retro-inspired yet still thoroughly contemporary and relatively ageless with their slim silhouettes and fitted garbs. Highly wearable, even for more mature gents, it doesn’t come super cheap, but nor as costly as most of the goods stocked at the city’s better independent shops.

With a full range of menswear, from the casual to the more dressy, as well as a covetable line of accessories that includes leather goods, head and neckwear, there should be something for you, be it for a complete make-over or just an accent like that of the label’s trademark tricolor ribbon.