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Prada SoHo

Address 575 Broadway; NY 10012
by Prince Street
Neighbourhood SoHo | See on map
Metro Prince St [R, W]
Telephone +1 212 334 8888
Website http://www.prada.com
Hours Mon-Wed 11-19. Thu 11-20. Fri-Sat 11-19. Sun 12-19

Of the Italian luxury brand’s four Manhattan locations, the 23,000 square foot Rem Koolhaas-designed Soho space is most deserving of a visit, whether you have deep pockets or not. The focal points are a massive round elevator on the ground floor, and a huge, sloping zebrawood cut-out that begins on the main floor, and then dips down to the lower lever creating an amphitheater-like seating for shows and events. Almost museum-like, the clothes and accessories are the real art, with décor kept minimalist with impeccable details. Put your trust in the changing room doors which turn opaque when closed, allowing the changer to continue to see outside, whilst those passing (we hope) only see glass.