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Serrano-Goya-Velazquez

Neighbourhood Salamanca, Retiro | See on map
Metro Serrano [L4], Velázquez [L4], Retiro [L2]

Every city has its upmarket milieu and Madrid’s is Calle Serrano, which houses all the major international brands and luxury labels you could want. The Goya-Serrano area is awash with names like Valentino, Chanel, Gucci and Versace, as well as their Spanish equivalents. Home-grown talent includes David Delfín, Amaya Arzuaga, Pedro del Hierro and Adolfo Domínguez, whilst Spain’s answer to leather goods can be found in Loewe’s flagship, complete with ready to wear and accessories. If you’re after a little bling, this is also where you’ll find most of the high end jewellers, including Wempe, Cartier, Bulgari and Carrera y Carrera.