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Topman General Store

Topman General Store

Topman General Store

Address 98 Commercial Street; London E1 6LZ
across from Spitalfields Market
Neighbourhood Shoreditch | See on map
Tube Shoreditch High St [Overground], Liverpool St [Central, Circle, Metropolitan, Hammersmith & City]
Telephone +44 20 7377 2671
Website http://www.topman.com/
Hours Mon-Sat 11-19. Sun 11-18.

You have to wonder if the East has become the new West now that Shoreditch – the province once reserved for edgy imports like Tokyo Bike and obscure bleeding edge designers – has welcomed high street emblem Topman.

Well, Hell hasn’t quite frozen over yet. The Topman General Store may be curated by Topman, but thanks to a collaboration with Matthew Murphy from b Store, it’s an edited selection of the kind of original pieces that chain shops like to rip off. So if you’re after something unique, flick your way through the rails.

The style is mostly workman-chic basics with an Americana twist – think gently worn-in pants and elbow-patched sweaters in autumnal hues, checked shirts – from the label’s own ‘Design’ and ‘LTD’ lines alongside the likes of Pendleton, Percival, Surface to Air jewellery and exclusive footwear by Swear and T&F Slack Shoes.

You’ll also find cool limited edition notebooks, vintage furniture and artwork. And just to put the boot into the whole chain store thing, grab a coffee in-store by Reynolds and swear off Starbucks for life. How cool are you right now?