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Monocle Café. Photo: Kate Peters

Monocle Café. Photo: Kate Peters

Monocle Café. Photo: Kate Peters

Monocle Café. Photo: Kate Peters

Address 18 Chiltern Street; London W1U 7NT
between Dorset and Blandford Street
Neighbourhood Marylebone | See on map
Tube Baker St [Bakerloo, Hammersmith & City, Jubilee, Metropolitan], Bond St [Central, Jubilee]
Telephone +44 20 7725 4388
Website http://monocle.com/about/contacts/london-cafe/
Price GBP 10-25
Hours Mon-Fri 07-16. Sat 09-17. Sun 10-16.

If you’re already familiar with Tyler Brûlé‘s culture-design-business ‘global briefing’, then no introduction is really needed for this place. Like its predecessor in Tokyo, the Monocle Café in Marylebone is a showpony for the kind of aspirational, in-the-know lifestyle prescribed by its jet-setting Canadian founder. It’s so carefully curated that you’re half surprised that they don’t have casting requirements for outside seats.

Located just around the corner from the magazine’s HQ and open daily for breakfast and lunch, there’s freshly roasted coffee, Swiss bircher muesli and cheesy toasties to get you started in the morning, and salads, frittatas and a fine selection of cakes and pastries later on. Feed the intellect with Bloomberg news from the telly and Monocle’s 24 programme on the radio or back issues on the shelves.

Three quid for a macchiato and a fiver for a slice of cake almost makes Starbucks look relatively cheap, though subscribers to the magazine get free Wi-Fi and booking privileges for the downstairs meeting room thrown in. For a taste of the Tyler B lifestyle, however, complete with Japanese glassware, Danish cutlery and Tasmanian stools, this is probably as accessible as it gets. Take a seat and act as if you belong.