| Print |

The London Edition

The London Edition

The London Edition

The London Edition

The London Edition

The London Edition

The London Edition

Address 10 Berners Street; London W1T 3NP
between Eastcastle and Oxford St
Neighbourhood Fitzrovia – Oxford Street | See on map
Tube Oxford Circus [Central, Victoria], Tottenham Court Road [Central, Northern]
Telephone +44 20 7781 0000
Website http://edition-hotels.marriott.com/london
https://www.facebook.com/EDITIONHotels
Price From GBP 270

Remember Ian Schrager? The Studio 54 legend whose St Martins Lane and Sanderson Hotel have been meccas for design aficionados since they opened back at the turn of the century? Well, taking up five Georgian townhouses just down the road from The Sanderson, the granddaddy of the boutique hotel is back in town with The London Edition.

Edition, of course, is Marriott’s response to W Hotels, Starwood’s boutique-y lifestyle brand. However, rather than applying the same formula everywhere, they try to capture the essence of each city and that’s also the case here. Country manor-ish, it’s a little Upstairs, Downstairs, just way more stylish (and with better-looking personnel).

The building is spectacular and there’s clever mixing of the contemporary with the old – an Ingo Maurer sphere light here, a Louis XV tapestry there – but some guests may leave disappointed. Subtly luxurious, the result is more similar to the of Schrager’s Gramercy Park Hotel in NYC than the loud flamboyance of his Philippe Starck collaborations.

Rooms might also be more low-key than expected. Featuring contemporary furnishing and a neutral colour scheme, wood-paneled walls for accents, it’s tasteful and comfortable – and fairly conventional. The 173 rooms run from Smaller (22 sqm) and Superiors (28 sqm), up to the 200-odd square meter Penthouse, connectable to a few more bedrooms if need be.

More exciting are the in-house F&B options. Superb British fare is served in Berners Tavern, the flagship restaurant run by Jason Atherton, London’s chef de jour, and there’s also the stunning Lobby Bar, the reservation-only Punch Room cocktail bar, and a soon-to-open nightclub to socialise in. Soho’s bars are just on the other side of Oxford Street. You might not make it over there.