APRIL 77

There’s no match quite as harmonious as fashion and music, a sentiment April 77 must agree with wholeheartedly. The fashion and record label (who famously embedded codes to free MP3s in their clothing) has recently set up shop in a space designed by Steven Thomas, the man behind 70’s label Biba’s iconic London store. The heavily wooded, intimate circular space contains the denim label’s slimline aesthetic in cult skinny jeans and rock’n’roll clothing as well as retro sunglasses, old vinyl and vintage radios to play the entire April77 record collection, of course.