ODIN

Enjoy fashion’s whims but don’t fancy looking like a fairground attraction? Then step right up to Odin folks, a store that has single-handedly managed to nail that difficult balance between stylish and actually wearable. Entirely dedicated to menswear, the carefully selected pieces include stuff from designers like Rag & Bone, Trovata and Paul Smith, Cheap Monday Jeans, Comme des Garçons and Philip Lim. The salesboys may be young and hot, but they’re no Abercrombie-esque airheads; you get a mans perspective on life here, with updated workwear pieces that’ll give the city boy that certain panache and “je ne sais quoi” he never knew he had.