|Address||28-30 Seymour Street; London W1H 7JB
between New Quebec Street and Great Cumberland Place
|Neighbourhood||Marylebone – Marble Arch | See on map|
|Tube||Marble Arch [Central]|
|Telephone||+44 20 7324 4567|
|Price||Rates start from £195. the rooftop apartment from £600.|
Anyone familiar with the Zetter ‘thing’ will know that the original Clerkenwell property is supposedly owned by one Aunt Wilhelmina, and that the order of the day is a playful kind of encapsulating experience where you become a guest in their home, complete with excellent cocktails, casual communal areas and almost theatrical interiors. Quaint and very British, but oddly charming and free of any airs and attitude.
The Zetter Townhouse Marylebone version, a 24-bedroom Georgian townhouse near Marble Arch, was inspired by Sir John Soane’s collection of curiosities and owned by the fictional Uncle Seymour, a wicked world traveller with a penchant for gambling. The place is littered with pieces supposedly amassed during his European Grand Tour, courtesy of designer Russell Sage.
Rooms come in seven variations with big sash windows, comfy four-posters and sprinklings of Seymour’s roguish character (tray of pre-mixed cocktails come as standard), peaking in a Rooftop Apartment with a private staircase and terrace with outdoor bath. Even the smaller Club rooms, however, are perfectly serviceable and, for London, reasonably sized at 17 square meters.
You won’t find a gym or spa here but downstairs you’ll find Seymour’s Parlour, a cocktail lounge with snacks served in trend-conscious glass jars, as well as story-laden cocktails commemorating the uncle’s many made-up achievements. For some real-life adventure, you’ve got Edgware Road’s shisha bars and Middle Eastern cafs nearby in one direction or, more mainstream, Selfridges and the St Christopher’s Place district in the other.